Si.SanGram

Types of Marketing Strategies and Definition

Marketing strategy definition

Points to ponder for marketing

1. Define the target population

2. Test your audience

3. Consider marketing strategies

4. Evaluate those strategies

Types of marketing strategies

• 1. Business to business (B2B) marketing
• 2. Business to consumer (B2C) marketing

1. Paid advertising

2. Cause marketing

3. Relationship marketing

4. Undercover marketing

5. Word of mouth

6. Internet marketing

7. Transactional marketing

8. Diversity marketing

Final Word

While no one wants to find themselves in the situation, everyone knows there are times when you must physically defend yourself. However, most people are unaware of when and how they can do so without facing legal repercussions. If you’re in a situation where you need to claim self-defense, then here’s everything you need to know.

Imminent Threat
The first aspect of any self-defense case is identifying an imminent threat. The threat is often physical but can also be verbal when it instills fear of immediate harm. Someone threatening to physically attack you, for instance, is a justifiable reason to defend yourself. Offensive words without the threat of harm do not fall into this category.

The second half of this aspect is the imminent nature. If someone punched you then stopped attacking you immediately after, any force used against them is retaliation instead of self-defense. The threat must be taking place at the time you use force.

Reasonable Fear of Harm
You may also claim self-defense in the event of reasonable fear of harm. This is best described using the “park scenario.” Two strangers are walking past each other in the park, and stranger one has a wasp flying by their head. Stranger two attempts to swat the wasp away, but stranger one only sees stranger two’s hand coming towards them.

Stranger two perceives the hand as an attack and retaliates with violent force. Even though the first stranger was trying to help, stranger two can claim self-defense because of how the situation appeared. The fear of harm was reasonable because most individuals would have reacted similarly.

Proportional Response
Defending yourself is 100% legal, but how you do so could change your claim. You can only use as much force as it takes to stop the threat. If someone were punching you, for instance, shooting them would be considered over-the-top in most situations.

However, this isn’t always the case. Your physical strength may not be a match for the threat in question, which would require you to protect yourself using other means. According to domestic violence defense attorneys in Boulder, women facing abuse often require additional force to stop their assailant. Depending on the situation, a weapon may be considered proportional response.

Duty to Retreat and Stand Your Ground
Your duty to retreat simply requires you to attempt to avoid any violence before defending yourself. If you can walk away from the situation safely, do so. Stand your ground, on the other hand, allows you to remain firm and use violence when necessary as long as your defense includes non-lethal force.

There is also a castle doctrine that allows the use of lethal force in your home, but only in the event of an intruder. You should avoid lethal force at all costs unless the situation requires it. However, you should pursue a self-defense claim for non-lethal force anytime there is an imminent threat or reasonable fear of harm.

Keep in mind that self-defense laws change by state and jurisdiction. Legal professionals recommend reading up on the laws in your area, allowing you to protect your rights should a situation arise.

Finding ways to strengthen your social media accounts can be tremendously beneficial to your brand. Whether you are an entrepreneur looking to find your next project or a local business trying to expand, being able to reach people is integral to our success. Nowadays, we live in a social media-driven world. You simply cannot maximize your potential without attending to your digital platform. While anyone can set up a series of social media accounts, it takes skill to cultivate an organic following. Today, we are going to direct you toward three simple tips that can go a long way toward establishing your following.

Building Your Brand
Alright, so let’s start by simply pointing you to the biggest social media platforms on the internet. While websites come and go, social media platforms are oddly consistent. Right now, businesses need to be focused on establishing a Twitter, Instagram, and Facebook account. If you already have a personal account on these profiles, forget about it. Your brand needs to be completely separate from your personal life. Make sure that each account is named after whatever people will be looking for, whether it is your real name or your business name. With that out of the way, let’s begin building our following!

1) Create Professional Profiles – First and foremost, you need to realize that social media is serious business. While the majority of users only scroll through Instagram or Facebook in order to share content with friends, you are different. Take a look at this Twitter feed, for example. This user has anchored their business website into their profile. They’ve also placed a quippy line in their bio which is backed by a pair of professional photos. Now, do something similar for your profiles. You want a quick, catchy, and professional set of social media accounts.

2) Integrate Hashtags – Organic followings on places like Twitter and Instagram begin and end with your ability to use a hashtag. You could have the most thought-provoking content in the world, but if you aren’t hip to trending hashtags, you are going to be lost in the shuffle. We suggest building a list of hashtags that are relevant to your typical posts. Save this list on your phone and then paste the hashtag list whenever you make a new post. You’ll be able to broaden your outreach a considerable amount via this technique.

3) Interact, Interact, Interact – Unless you are someone like Tom Cruise or Jennifer Lawrence, people want to know that you read their comments. You don’t have to respond to every message that people leave, but you’ll want to interact often enough that your followers feel appreciated. Treat every interaction like an opportunity to make a sale, and you’ll soon realize why these interactions are so important.
Building a social media following is hard. There are so many people online that it can feel impossible to gain significant attention. However, with hard work and great content, our tips can lead you to the organic following that will keep your brand afloat.